Recently I got an email from Rediff Shopping offering a new Nokia E7 business phone for a measly Rs. 3444! Now, this is a phone that, at the time the advertisement was sent, cost upwards of Rs. 26,000 and even today is selling for no less than Rs. 24,500.
Intrigued, I clicked on the link in the email and went to the product page. The picture was clearly that of a Nokia E7 (minus the Nokia branding, though) and the title clearly said “E7”. No reason to suspect anything wrong at all.
The first hint that something is wrong comes if you are careful enough to read the title and specifications properly. The headline reads “E7 Dual SIM QWERTY Touch Smartphone”. Everything matches the E7’s description, except that it’s not a dual-SIM phone.
Delving into the specifications, one can see that the camera is described as a 2 Megapixel camera, whereas the E7 has an 8 Megapixel camera. Also, the memory is listed as 72 MB, which again does not match with the E7’s specs since it supports 16 GB internal memory.
Of course, an average user would not be expected to know the specs of the E7 off-hand and could easily mistake this for the real thing unless he’s really careful.
See the photos below and decide for yourself.
And oh, by the way, the product is still available on Rediff Shopping at this page!
I don’t know how to describe this as anything other than a thinly disguised attempt to cheat an unsuspecting online buyer. The way the page is structured, misleading pictures, title and all, I am sure a lot of people would have fallen for this gimmick.
UPDATE: January 2013
It seems Rediff Shopping still hasn’t given up its unethical streak. Recently I received another email, this time advertising an “iPhone” being sold for Rs. 3490! See for yourself below.